“We are blazing a new trail as the world’s first brand to take all of the details in your home that may have been considered ‘nondescript’ or ‘forgotten’, and transform them into the parts you love the most.” “In my experience, it is often the smallest details that will surprise people and make the biggest impact,” explains Minale. He is the king of knurled detailing, taking the industrial design from his custom-made motorcycle handles and turning it into functional hardware for the home. What could be a more fitting place for the birth of his eight-year-old brand than the garage? He’s since turned his obsession with solid metals into a successful fashion and lifestyle brand called Buster + Punch, which transforms the ordinary (and often forgotten) hardware of our daily lives (think light switches, door handles and LED light bulbs) into extraordinary home and lifestyle details for today’s most fashion-conscious consumers. For architect and industrial designer Massimo Buster Minale, his East London garage was a design lab of sorts, where he built, designed, and experimented with metalwork and custom motorbikes. The mythology of the garage as a space for invention has roots in many brand origin stories, after all. Originally intended for automobile storage, garages are typically small, dark, dingy, and forgotten spaces. Yet it’s where innovation has been known to thrive. The garage might seem like an unlikely place for creative inspiration.
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